About the Collective
A Place for practical support and intentional change
I’m Amy
Over time, I’ve noticed a consistent pattern in my work: people reach a point where the way they’re living no longer works as well as it once did. Sometimes that shows up in their physical space. Other times, it shows up in how they manage their time, priorities, or follow-through.
I’m a Chicago-based home organizer, coach, and creator. After a 20-year corporate career, I rebuilt my work from the ground up, beginning with hands-on organizing and later expanding into coaching women in midlife who are capable, responsible, and ready for more structure around the changes they want to make.
Amy Louise Collective is the hub for all of the work I do. It’s where practical support and meaningful change come together, shaped by my skills, values, and lived experience. The Collective exists to support thoughtful, sustainable change without dramatizing crisis or rushing the process, while leaving room for the work to evolve alongside the people I serve.
A Practical View of Midlife
By midlife, many of the strategies that helped us succeed earlier begin to lose their effectiveness. We’re still capable and reliable, but the systems we built our lives around don’t always support our current needs and priorities.
I’m interested in working at that intersection, where experience is high, responsibility is real, and change needs to happen without destabilizing everything else.
Midlife is a natural point for recalibration: noticing what no longer fits, clarifying what matters, and strengthening the structures that support how you want to live going forward.
This work requires enough space to think clearly, adjust thoughtfully, and move forward in ways that are sustainable.
