About the Collective
A Place for practical support and deeper work
Amy Louise Collective brings together the different ways I support people during moments of transition. Whether our paths cross through organizing, coaching, or what’s still unfolding, this is a space for slowing down, paying attention, and shaping a life that fits.
I’m Amy
Across every chapter of my career, one theme keeps resurfacing: people want lives that fit. Sometimes that begins with a clearer, more functional home. Other times, it begins with the realization that the way you’ve been living no longer feels sustainable.
I’m a Chicago-based home organizer, coach, and creator. After a 20-year corporate career, I rebuilt my work from the ground up, first through hands-on organizing and later through coaching women in midlife who are navigating transition and disillusionment.
The Collective is the home for all of that work. It’s where the practical and the personal come together under one roof, shaped by my skills, values, and lived experience. It exists to support the many ways a life can be lived with more awareness and intension.
A Grounded Approach to Midlife
I view midlife as an invitation to awaken. Much of the first half of life is necessarily driven by adaptation, achievement, and external approval, and for a time, those strategies work. Eventually, though, they lose their power to orient us.
What emerges in their place is not a problem to be fixed, but an opening into greater self-awareness. I’m interested in helping women move beyond ego-driven striving and hollow distraction toward a life that is more consciously inhabited.
This isn’t about dramatic reinvention or endless self-improvement. It’s about clearer perception, forgiveness, and a willingness to listen inward.
I believe creativity, insight, and guidance arise naturally when we make space for them. And that the deeper work of midlife isn’t about becoming more, but remembering what matters and learning how to live from that truth.
