Practical Support. Personal Change.
Two businesses. One person. Room for more.
I’m Amy. I work with people who are done trying harder and ready to try differently.
Amy Louise Collective is the hub for everything I do: organizing, coaching, and ideas that are still taking shape. The two businesses below are where most people start.
If your home feels harder to manage than it should, you’re not alone. Most organizing challenges come down to a few root causes: too much stuff, systems that don’t match how you actually live, or gaps in knowledge and follow-through.
My organizing practice is a collaborative, coaching-informed approach that helps you understand what’s creating friction, reduce what’s no longer serving you, and build systems that fit your real life and your brain.
I work in-person with clients in Chicago and virtually with clients throughout the continental U.S. and Canada.
If you’re ready to take a more intentional, sustainable approach to home organization, the next step is a complimentary introductory conversation.
You know what you should do. Somehow, you don't do it. You are responsible and capable in most areas of your life, yet when it comes to certain priorities, plans stall, projects linger, and simple tasks feel difficult to begin.
Amy Louise Coaching works with adults navigating this gap. Many are carrying more than their current structures can support; others are dealing with ADHD or executive function patterns around overwhelm, inconsistent follow-through, or difficulty initiating that have become more visible as demands have increased.
Coaching offers a focused, consistent process for understanding what's driving those patterns and building habits that actually fit your life.
Sound interesting? Start here.
A Little About Me
I’m a Chicagoan who spent 20 years in a demanding career before burning out and building something that actually fits. I started with organizing and came to coaching because I kept noticing the same patterns beneath the clutter. Both of these businesses grew from my curiosity about why capable people get stuck, and what it actually takes to get unstuck.
This work is a laboratory. My clients tend to be smart, self-aware, and tired of white-knuckling their way through life. That’s exactly who I built this for. And I’m not done building.
Why a Collective?
A collective is not a single fixed thing. It’s a gathering of related work under one roof, with room to grow.
I think of myself as someone whose interests are deep and adjacent to one another: home systems, human behavior, executive function, the structures we build to hold our lives together. The two businesses I run right now reflect those interests. But I’m curious about where the work leads next; what else I might want to create, explore, or put into the world.
The Collective exists to hold all of it: what I’m doing now and what I haven’t fully imagined yet. It’s a hub, but it’s also a declaration of intent. I’m building slowly and deliberately, staying close to what’s real, and leaving room for the work to keep evolving.